After more than 20 years of sector advocacy and evidence building, the economic importance of the Creative Industries is now widely understood within UK policy. The contribution of Research and Innovation, however, is not.
There is considerable investment flowing into Creative Industries R&D through UKRI’s Creative Clusters and Audience of the Future programmes. These, together with evidence from an array of international programmes and some local and regional initiatives, are beginning to provide a body of data and information from which we can start to convene a programme of collaborative research.
This research will be a work in progress; and this site seeks to bring together a mix of insights, projects and deliberations which – between them – will start to shed light on the nature, mode of operation, effectiveness and impact of applied research and innovation in the Creative Industries and the wider economy.
Latest Essays

Advanced technologies in the Creative Industries: case studies
By Dan Turner, CRAIC, Loughborough University London

Immersive storytelling for inclusive innovation – Storytrails and Unboxed
By Dr Lora Markova, CRAIC, Loughborough University London

Dark matter: data barriers to creative innovation
Dr Jennie Jordan, CRAIC, Loughborough University London

Economic, social and cultural value creation: the three faces of business models in the creative industries
By Dr Yang Zhao, Aston Business School
Casts

Podcasts
Conversations and interviews on applied research and innovation in the creative sector

Videos
A selection of videos featuring talks and presentations on applied research and innovation in the creative sector
Projects